November 11, 2025 11 min read

How to Create Content That Sells

The secret to successful content marketing: From idea to post that converts followers into customers.

Content Creation

The Problem Everyone Faces

"What should I post today?"

This question plagues thousands of business owners every day. You stare at your phone's blank screen, trying to find something—anything—to share on social media. And often you end up:

This article will change that. Forever.

Truth: You don't need more content. You need better content. One excellent post is better than 10 mediocre ones.

Why Content is Still King

In 2025, people don't want ads. They want:

Good content builds trust. Trust creates customers. Customers create revenue.

The Golden Rule: 80-20

80% of your content should provide value. 20% can sell.

The 80% - Value Content:

The 20% - Sales Content:

Tip: If every post says "BUY NOW", your followers will stop listening. Give value first, then ask for the sale.

The 7 Types of Content That Always Work

1. Educational Content

Teach something useful related to your business.

Example - Hair Salon:

"5 ways to protect your hair from the sun"
"How to make your color last longer"
"The right routine for healthy hair"

Example - Restaurant:

"Secrets to perfect tomato sauce"
"How to choose fresh fish"
"5 mistakes you make when cooking chicken"

Why it works: People love to learn. When you teach them, they see you as an expert.

2. Behind the Scenes (BTS)

Show the "kitchen" of your business.

Why it works: Humanizes your brand. People connect with people, not logos.

3. User-Generated Content (UGC)

Share content from your customers.

Pro Tip: UGC gets 5x more engagement than branded content. And it's free!

4. Storytelling

Tell stories that move people.

Why it works: Stories stick. Specs are forgotten.

5. Problems & Solutions

Identify your customers' pain points and provide solutions.

Example - Gym:

Problem: "I don't have time to exercise"
Solution: "15-minute workout you can do at home"

6. Entertainment

Make people smile.

Why it works: Positive emotions = shares. Shares = reach.

7. Trending Topics

Connect your brand to what's being discussed now.

The Framework: How to Build a Post from Scratch

Step 1: Start with the "Why"

Before creating anything, ask:

Step 2: Hook (The First 3 Seconds)

You have 3 seconds to capture attention. Start with:

Step 3: Content (Value)

Deliver on the promise you made in the hook:

Step 4: Call-to-Action (CTA)

Tell people what to do next:

Rule: One CTA per post. Don't bombard them with 10 different things to do.

Content Calendar: How to Get Organized

Weekly Template (3 Posts/Week):

Weekly Template (5 Posts/Week):

Conclusion: Consistency Beats Perfection

The best content is the content that gets published. Not the "perfect" post sitting in drafts for weeks.

Start with 3 posts per week. Measure what works. Adjust. Repeat.

Remember:

Now pick up your phone and create your first post. Start with an educational tip. You can do this!

Need Help with Your Content?

At Truetenor, we create content strategies and produce content that works. From idea to final post - with AI-powered tools and human creativity.

Book Free Content Strategy Session